PSI Software ✕ AN® – Brand Transformation​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌​​‍‌‍​‍​‍​‌‍​‌​‍​​‍‌‌‍‌‌​‍‌‌‍‌​‌‍​‌‍‌‌​​​‍‌​‌​​‌​​​‌‍‌‌​‍‌​‍‌‌‍‌​​​‌‍‌​​‍‌​‌‌‍​​​‌‍​‍​‌‌​​​​‌​​‍​​‌‍‌‍​‌​‌​‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌​​‍‌‍​‍​‍​‌‍​‌​‍​​‍‌‌‍‌‌​‍‌‌‍‌​‌‍​‌‍‌‌​​​‍‌​‌​​‌​​​‌‍‌‌​‍‌​‍‌‌‍‌​​​‌‍‌​​‍‌​‌‌‍​​​‌‍​‍​‌‌​​​​‌​​‍​​‌‍‌‍​‌​‌​‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‌​‌‍‍‌‌‌​‌‍​‌‍‌‌​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌

PSI Software SE develops software for controlling energy and production flows in critical infrastructures and industries. For decades, the company has stood for technological precision and operational reliability. The ambition was clear: the brand needed to reflect this strategic relevance with greater clarity and future focus. The challenge Multiple business units, evolving structures and fragmented narratives had grown over time. What was missing was an overarching logic that unites technological depth, industry focus and innovation within one coherent brand architecture. This was not about a visual refresh. It was about strategic sharpening and building a solid foundation for future growth. Our approach We started with brand strategy. Together with leadership, we refined positioning and portfolio architecture and aligned them within a consistent overall structure. Based on this, we developed a modular design system with precise typography, a distinctive visual language and clearly defined principles. The visual world was created using Open Wonder. Built on defined brand parameters, it enables a scalable and consistent image language. AI was not used as an effect, but as part of a structured and forward-looking brand process. Brand, design and technology were conceived as one integrated system. The outcome PSI now operates with a clear strategic narrative and a consistent brand architecture across all business units. Not a relaunch. A repositioning of the brand as long-term infrastructure.​​​​‌‍​‍​‍‌‍‌​‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍​‍​‍​‍‍​‍​‍‌​‌‍​‌‌‍‍‌‍‍‌‌‌​‌‍‌​‍‍‌‍‍‌‌‍​‍​‍​‍​​‍​‍‌‍‍​‌​‍‌‍‌‌‌‍‌‍​‍​‍​‍‍​‍​‍​‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‍‌‌‍‍‌‌​‌‍‌‌‌‍‍‌‌​​‍‌‍‌‌‌‍‌​‌‍‍‌‌‌​​‍‌‍‌‌‍‌‍‌​‌‍‌‌​‌‌​​‌​‍‌‍‌‌‌​‌‍‌‌‌‍‍‌‌​‌‍​‌‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‍‌‌‍‌​​‌‌‍‌‌​​‍‌‍​‍​‍​‌‍​‌​‍​​‍‌‌‍‌‌​‍‌‌‍‌​‌‍​‌‍‌‌​​​‍‌​‌​​‌​​​‌‍‌‌​‍‌​‍‌‌‍‌​​​‌‍‌​​‍‌​‌‌‍​​​‌‍​‍​‌‌​​​​‌​​‍​​‌‍‌‍​‌​‌​‌‍​‍​‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‌‍​‍‌‍​‌‌​‌‍‌‌‌‌‌‌‌​‍‌‍​​‌​‍‌‌​​‍‌​‌‍‌​‌‌​‌‌‌‌‍‌​‌‍‍‌‌‍​‍‌‍‌‍‍‌‌‍‌​​‌‌‍‌‌​​‍‌‍​‍​‍​‌‍​‌​‍​​‍‌‌‍‌‌​‍‌‌‍‌​‌‍​‌‍‌‌​​​‍‌​‌​​‌​​​‌‍‌‌​‍‌​‍‌‌‍‌​​​‌‍‌​​‍‌​‌‌‍​​​‌‍​‍​‌‌​​​​‌​​‍​​‌‍‌‍​‌​‌​‌‍​‍​‍‌‍‌‌​‌‍‌‌​​‌‍‌‌​‌‌‍​‌‍​‌‌​‌‍‌‌‌‌​‌‌​‌‌‌‌‍‌​‌‍‌​‍‌‍‌​​‌‍​‌‌‌​‌‍‍​​‌‌‍‌​‌‍‌‌‌​‌‍​‌​‍‌‍‍‌‌​​‌‌​‌‍‍‌‌‍‌‍‍​‍‌‍‌​​‌‍‌‌‌​‍‌​‌​​‌‍‌‌‌‍​‌‌​‌‍‍‌‌‌‍‌‍‌‌​‌‌​​‌‌‌‌‍​‍‌‍​‌‍‍‌‌​‌‍‍​‌‍‌‌‌‍‌​​‍​‍‌‌