Exolink – Brand Exploration

In close collaboration with the exolink team, we successfully executed the strategic realignment of the brand and developed an innovative brand identity. exolink enables seamless integration of e-mobility chargers into backends, apps, or any software—a turnkey charger-proxy solution that can be flexibly expanded and customized. exolink offers the next generation of cloud and IT solutions for the e-mobility industry. Our analysis of the company’s core values and vision laid the foundation for the future strategy. The objective was not only to align exolink with current market demands but also to proactively anticipate future trends. The new branding was designed not only to ensure recognition but also to convey trust and innovation. We developed a timeless logo symbolizing dynamism and connectivity. The new color palette, typography, and imagery create intentional, distinctive accents that set it apart from conventional startup designs. Our collaboration with exolink demonstrated the importance of continuously evolving a brand and adapting it to changing market conditions. We’re proud to be part of this exciting journey and look forward to the further development of the exolink brand.